The bright and vibrant colours appeal instantly to girls aged 13-17, as these colours portrays exciting new fun things. These colours are also shown with the different colours of Lypsyl which shows the types of flavours. The Cameo of the London eye entices the reader, also the two girls shopping because it makes the reader jealous and envy . The little 20p slip invites the reader into buying the product which makes the reader requiring for the product. The page layout is in an clear and concise manner which sets them up for a well written article. Also with the fact of having a chance of winning a prize grabs the reader and makes them excited of having the chance and that advertisement is a useful way to make some money. The way it is set out employs the article’s aesthetics, which creates a vivid impression on the reader. This text is broken up into chunks by pictures and they way the font is has a vivid effect on the reader and how it appeals to him/her when they see it and if they turn the page over without reading. With Lypsyl having it’s own logo makes it easily recognisable. Overall, the page is direct at girls and this is effective because I sure wouldn’t read it, but I know this type of magazine appeals to girls.